My-pee is a startup, which is developing a cheap disposable in which a consumer can put his pee in. This can be done in a clean and simple way. This product contains a code. This code can be read by any smartphone, when the compatible app is used. The code can tell the consumer about his health, like bladder inflammation, diabetic, blood pressure, STD's etc. Because the information is going by a database in the cloud, gives us the opportunity for healthcare company to give insight in the needs of certain population and demographic information. By this method direct marketing is possible and commercial messages can be broadcasted at more determined times and location following certain thresholds in the scanning figures of the consumer.
At this stage we have a prototype of an acetone sensor. This can read acetone in the breath of a consumer giving information about fat burning metabolism. By this information, the consumer knows if he is losing weight or not which can be connected to food and sports businesses. The end goal is to have developed a mini acetone sensor which can be integrated into a smartwatch or by an add-on for a smartphone. By this method a consumer can read fast and easy how he is doing concerning health in relation to weight loss.
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